Helped process Rs 100 crore earnings for 5,000 creators in FY23, says Cosmofeed

Cosmofeed, the platform helping creators and micro-entrepreneurs monetise their offerings and services, said that it has processed earnings worth over Rs 100 crore for more than 5,000 creators in FY 2023.

Founded by Vivek Yadav and Vishnu Pathak in September 2021, Cosmofeed is an online platform that helps creators/micro-entrepreneurs/solo entrepreneurs build communities, host events, and better monetise their offerings. 

Almost 30% of the creator base made their first earnings using the platform in FY23, as per Cosmofeed. 

“We’re excited to have contributed to the growth of these creators and their businesses. Today, India’s creator economy is booming, with more than eight crore creators and professionals. And yet less than 0.2% of them can effectively monetise their content. Our platform is tailored to help these professionals create and improve their avenues for earning,” said Yadav, co-founder, Cosmofeed. 

Cosmofeed offers various options to Indian content creators to monetise their content. Some content monetisation tools are - earning via subscriptions from communities, live sessions done via events, and building and selling a repository of their content via Courses. 

The median earning of these creators was around Rs 20,000, as per the platform, and of these, 40% were from tier 2 and 3 cities. The average age of the creators was around 25. Many of the creators were in their early 20s, which hints at the potential of first-time creators and a new asset class being built.

The platform also saw a significant spike in regional creators launching their services. 

“While established and macro influencers have decent opportunities to monetize their content, nano and micro-influencers lack the awareness and tools. One of the major concerns was enabling individuals or businesses to sell their products or services online without needing a dedicated website or payment gateways,” said Yadav.