Hershey's banks on cookery content in new campaign with over 100 recipes using its products

To encourage family bonding at home through cooking, Hershey India, a part of The Hershey Company, has launched the ‘#HappyAtHome’ digital campaign. Through the two-month f campaign, Hershey’s will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar using Hershey’s syrups, spreads and cocoa powder. The campaign is created by Foxymoron. 

During the lockdown, families are increasingly spending time together and cooking at home, and recent consumer trends indicate that there has been a significant surge in people searching for home baking and cooking recipes. Recognising this trend, Hershey’s created this cookery-led content initiative.

Speaking about the campaign, Herjit Bhalla, Managing Director, Hershey India, said, “The time spent together over cooking food creates precious bonding moments for families in these unprecedented times.  The ‘#HappyAtHome With Hershey’s’ digital campaign aims to bring families together while enjoying cooking and baking with the Hershey’s range of delightful products such as syrups, chocolate spreads and cocoa Powder.  With this engaging campaign, we hope to inspire everyone to bring to life their inner chefs and to bring out their best in the kitchen.”

Sarosh Shetty, Director of Marketing at Hershey India, said, “The Hershey’s brand is all about enabling warm connections with your loved ones over food occasions. We addressed the emerging trend of families increasingly baking and cooking at home in these times. The engaging, new digital campaign, with over 100 delectable recipes, helps create happy bonding moments for the entire family, while cooking with Hershey’s range of delightful products. Consumers also get to share their sumptuous food creations.  At Hershey’s, we are thrilled to give everyone the opportunity to cook together and to be ‘#HappyAtHome With Hershey’s’ in these times.”

The campaign has gone live on Hershey India’s Instagram, Facebook and Youtube page. One can view Hershey’s 100+ recipes on Hershey’s Recipes