Hoopr partners with Illusto to help content creators with seamless music integration

Hoopr, the music licensing platform, has announced its partnership with Illusto, a cloud-based video editing solution.

This collaboration aims to enhance the video editing experience by integrating Hoopr's extensive music library into Illusto's platform, providing thousands of tracks and sound effects to Illusto's customers.

Illusto is an online video editing tool designed to simplify the video creation process, offering a range of features that allow users to create professional-quality videos in minutes. With Hoopr's music catalogue at their disposal, Illusto users can now elevate their video content with unique sounds, tracks, and scores that are pivotal for the tool's success.

Through this partnership, Illusto users gain access to thousands of label-quality songs, sound effects, audio clips, and soundtracks from Hoopr's extensive music library. This partnership will also ensure creators don't face copyright or royalty-related issues when uploading their content on platforms such as YouTube, Instagram, etc. Furthermore, by providing music that is curated for a wide variety of genres, moods, and use cases, Hoopr will enable users to create captivating videos that resonate with their audience.

Gaurav Dagaonkar, CEO, and Co-founder of Hoopr, said, "We are thrilled to partner with Illusto to bring the power of music to their innovative video editing platform. Our extensive music library encompasses the diversity and uniqueness of Indian music among other styles and will provide Illusto users with unlimited possibilities to enhance their videos and create impactful content. This partnership aligns perfectly with Hoopr's mission of empowering content creators and businesses to discover and license the right music for their videos."

Meghna Mittal, Co-Founder and CMO of Hoopr, added, "This partnership marks an exciting milestone for both Hoopr and Illusto. By combining our expertise in music licensing and video editing, we are enabling creators of all levels to produce high-quality videos effortlessly. We are confident that our collaboration will unlock new opportunities for creators and foster their creativity."

Neel Merchant, Head of Corporate Development at VideoVerse (Parent company of Illusto) commented, "Integrating Hoopr's vast music library into Illusto is a game-changer for our users. The ability to access thousands of label-quality songs, SFX, audio, and sound clips will significantly enhance the storytelling capabilities of our platform. We are excited to collaborate with Hoopr and provide our users with a seamless video editing experience enriched with captivating audio."