How a blogger's love for Nutella helps brand fetch massive organic user-generated content on social media every year

World Nutella Day celebrated on February 5 connects Nutella lovers and fans all over the world to rejoice the special day, coming together on social media and even at the office with colleagues, to share recipes and stories, and to savour the taste of the hazelnut spread.

It’s a celebration that was created spontaneously by American blogger Sara Rosso in 2007, who decided to create a celebratory day to inspire and bring together Nutella fans all around the world to celebrate their passion for Nutella on social media. With a short span of time, World Nutella Day became a global phenomenon with fans sharing and spreading the love for Nutella with fellow fans on social handles. 

Nutella love among fans reached a new whole level last year where it gained 6.5 million mentions online during 2019, meaning someone mentioned the brand once every five seconds.

As the love for World Nutella Day continues to grow, this year, Nutella fans surprised their loved ones who are also Nutella lovers by making them a Nutella special breakfast and giving them an experience of the tastiest way to start a day. Nutella fans celebrated the moment of togetherness with family and friends and shared their love for Nutella on social handles (Instagram, Facebook).

Further, Nutella fans can once again share their love for Nutella on Twitter @Nutelladay and on their social media page (Facebook, Instagram) using the hashtag #WorldNutellaDay. Fans can follow the day celebration liking the World Nutella Day official Facebook page or following on Twitter @Nutelladay. Fans can also visit www.nutelladay.com for inspiring contents on how to celebrate.