The Indian cricket team captain Virat Kohli is the name that brings along authenticity, trust and loyalty to the brands he associates with. He always works closely with the brands than just doing regular brand endorsements and promotion which get lost in the sea of celebrity advertising.
Kohli’s one such association is with lifestyle audio brand MuveAcoustics which requires the youth appeal that Indian cricket captain brings along with him.
On October 30, MuveAcoustics’ celebrity brand ambassador Kohli posted on his Instagram page a video of him signing miniature bats, which will be given out to the people who purchase the brand’s festive combo collection. Before that, he also created a buzz around the initiative by making two other posts in which he hinted of something new coming up from the brand’s end and how people at MuveAcoustics celebrated Diwali.
The Instagram post:
Launched in early 2017 in India, MuveAcoustics is a personal lifestyle audio brand for urban consumers from Zeeva, a Hong Kong-based global consumer electronics company. Kohli has been associated with the brand since its inception.
With 43mn+ Kohli’s Instagram followers, the campaign reached out to more than 42 million people. Estimated media value of three posts and reshares is around Rs 1.5 crore. Along with Instagram, the campaign was also promoted on the brand’s official website. The initiative worked in the brand’s favour as it brought to the table instant awareness and brand recall for the brand and his fan following visiting the brand official website.
The brand hasn’t associated itself with any other celebrity for endorsements lately. On the other hand, the competition brands Boat and Ubon have done in film associations with songs and now with in-production movies to leverage their media.
Boat has associated itself with multiple celebrities for promotions on social media. Ubon hasn’t been seen spending much when it comes to celebrity associations. Ubon has done an association with Tiger Shroff in the past.
If we look at the Sheeko Brandscore graph, the brand reached more than 42 million people on Instagram through the campaign, which is a huge number for an audio brand to create buzz for itself during the festive season.
Check out other brands’ leaderboard here: Brandscore
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