How Swarovski increased consumer engagement with content quality check in influencers-led campaign

Adfluence, an influencer marketing platform, recently joined hands with Swarovski, premium jewellery and accessories brand, to plan and strategise an engaging influencer marketing campaigns for the brand.

Adfluence started with the brand’s campaign for the Indian festival Rakhshabandhan. Swarovski planned to launch their new collection for Rakshabandhan to celebrate the bond between siblings. The aim of the campaign was to go beyond the traditional practice of only brothers protecting their sisters but also promote a relationship in which sisters were also seen as protectors.

Through this campaign, they wanted to spread the message of love and care between siblings genuinely. In doing so, the company wanted to be known as a brand that sold not just beautiful jewellery but emotions.

Adfluence helped Swarovski find fourteen influencers from the entertainment and lifestyle niche who created 19 posts and 16 stories that were shared on social media and garnered 5.7Million+ impressions. The campaign saw an engagement rate of 18.99% and the campaign posts were ‘saved’ by more than 9,500 users.

Commenting on the execution of the campaign, Amev Burman, Co-Founder, Adfluence, said, “Content quality and type were key in the selection process. Although it is imperative to create a comprehensive brief, it’s also crucial to let the creators express their creativity. What worked very well with the audience was the emotional quotient in the pictures that promoted the concept of celebrating the bond between all siblings. This strategy resulted in a very impressive engagement rate of 19%.”

A detailed case study can be seen here:

https://www.adfluencehub.com/case-studies/swarovski1.pdf

(Disclaimer: The data related to the performance of the campaign has been claimed by the brand/agency/platform/creator. BuzzInContent.com has not verified the authenticity of the data and hence is not responsible for any counterclaim by any other party.)

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