How The Man Company's video #GentleMenInYou fetched massive reach on International Men's Day last year

Last year, around International Men’s Day, The Man Company’s brand ambassador Ayushmann Khurrana was seen delivering a heartfelt poem in a video against gender stereotyping, urging viewers to recognise the gentleman in their lives.

In the video, he urged the audience to not measure ‘masculinity’ based on social norms and instead reinforced that men should be allowed to be as they want to be and that there are no ideal ‘qualities’ of a gentleman.

The video was conceptualised and executed in-house. The production house that worked on the campaign is Tonic Worldwide. It was widely shared, reaching out to more than 36 million people on social media and garnered an earned media estimated around Rs 59 lakh.