HP India has released its Diwali campaign ‘Walk to The Light’.
It highlights the journey of small businesses, emphasising the power of digital education in today's fast-changing world.
The story follows 'Sajan Handicrafts', a small shop facing tough competition. Janaki, the determined woman managing the store, finds hope in the form of a young girl named Lakshmi. Lakshmi steps in to help Janaki by teaching her the process of digitalising the store, including digital inventory management, store discovery, and brand building, all facilitated by the power of a HP PC. On the auspicious occasion of Diwali, Janaki surprises her husband, Santosh, by revealing their newfound digital presence, bringing immense joy to their lives.
The creative agency for the film was Simple Creative Inc., while Media Monks served as the production
company.
Prashant Jain, CMO, HP India, said, “Technology adoption by a small business can transform its operations. The ‘Walk to The Light’ campaign is inspired by the remarkable journey small businesses in India are taking to grow their businesses. This initiative underscores HP’s unwavering commitment to supporting these businesses and individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionising the local business ecosystem in India.”
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