Hyatt takes music route to highlight why it's the perfect destination for weddings and beyond
The new initiative strives to make the wedding “uniquely yours” not just on the wedding day – but across key moments like the proposal, the wedding and beyond as well
Hyatt announced the launch of 'Perfectly Yours 2.0,' in India, a sequel to the wedding campaign that was introduced last year for modern Indian couples who seek a personalised wedding experience.
The new initiative strives to make the wedding “uniquely yours” not just on the wedding day – but across key moments like the proposal, the wedding and beyond as well.
The core of the campaign stays true to how Hyatt Hotels put the ‘You’ in your wedding.
Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions through a trilogy of musical experiences intertwined with the narrative of a modern Indian couple and their emotions as they take the steps toward forever.
The trilogy commences with 'Fell In Love In A Hopeful Place,' featuring the voices of Monali Thakur and Ashu Shukla, as the couple experiences the magic of their first meeting at a friend’s wedding in a Hyatt hotel. In the second chapter, 'Shor Aur Sukoon,' Aakriti Kakkar and Osho Jain lend their vocals to a tale filled with excitement as the couple navigates the intricacies of planning their grand day, while the backdrop of a Hyatt hotel provides an elegant canvas for their dreams. The trilogy concludes on a note with 'Dheere Dheere’, sung by Sona Mohapatra and Akkhil Sachdeva, encapsulating the culmination of the couple's journey as they exchange vows and embark on a lifelong adventure together.
Composed and written by Sreejone Nag and brought to life under the production of Ankur Shrivastava, the Perfectly Yours musicals star actors Karan Jotwani and Shreya Gupto as the lead protagonists.
Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, said, "With the ‘Perfectly Yours’ campaign, we were able to successfully spark conversations around how modern Indian weddings are increasingly reflective of the couple’s individual characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. Expanding on the love and accolades received by the inaugural campaign, we are delighted to present 'Perfectly Yours 2.0,' which is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple. As the campaign demonstrates, we do take pride in `putting the You` in your wedding."
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