I choose brand endorsements wisely to showcase only the right things to people, says content creator Tanya Appachu

'Spotlight' is the brand-new series by BuzzInContent.com that aims to take the audience on a behind-the-scenes journey into the world of their favourite content creators.

We catch up with content creators from a wide range of categories, including legal, fashion and lifestyle, and more. In each episode, we delve deep into their unique style of content creation, their strategy behind selecting brands for endorsements, the experiences with brand collaborations, and more such interesting topics.

Our interviews with these talented individuals also uncover the challenges they face while creating the kind of content they make.

Whether you're a content creator yourself or simply a fan of the art form, 'Spotlight' is your chance to gain invaluable insight into the nitty-gritty of content creation from some of the famous digital creators.

In Episode 1 of 'Spotlight' we interacted with legal content creator Tanya Appachu who helped us delve deep into the nitty-gritty of her style of creating content, choosing brand associations, key challenges while making the kind of content she makes, covering trendy topics to stay relevant and much more.

"I don't go for just any brand to associate with. Choosing brands to work with is slightly harder for me so I can't go all out and endorse any brand because it has to go with the kind of content that I make. I choose my brands a bit wisely...Being a professional, I have a moral responsibility to ensure that I am showcasing the right thing to people," Appachu said during the interaction.

She also spoke about one of the key challenges she faces while creating legal content which is, speaking concisely about vast legal topics and making it easy for the audience to understand everything.

"I try to choose the topics which are relevant for everyone and the topics have to be massy. There are a lot of topics that can be covered under legal content creation but maybe some people won't find those issues interesting. So, I choose trendy topics and those kinds of videos work really well,” Appachu said.