YouTube and Monk Entertainment collaborate to create ‘Happy Space' video series for Ikea

With a vision to create a better everyday life for many people, Ikea India has announced its new series called Happy Space in association with YouTube and Monk Entertainment.

The series showcases 4 influencers' homes from different cities and how Ikea bridges the gap with their functional, well-designed, affordable, accessible, and sustainable home furnishing solutions to create and transform different areas of the house and make their home, a happy space.

The series is spread across 4 episodes with prominent personalities like Jasleen Royal and Debina Banerjee from Mumbai, Janhavi Dasetty from Hyderabad, and Varsha from Bengaluru.

Anna Ohlin, Country Marketing Manager, Ikea India said – “We are delighted to associate with YouTube for this special series. We are always on the lookout to create interesting and relatable content for our audience to understand and experience Ikea. We wanted to showcase real-life challenges at home and position Ikea as a one-stop solution partner for all your home problems. A series of vlogs with YouTube is the best channel to reach many of the more people with this series.”

The series will start from January 12 onwards and episodes will be aired every week on Friday on the influencer’s YouTube channel.