IMFL manufacturer Radico Khaitan's entertainment marketing mandate goes to Go Fish Entertainment

Go Fish Entertainment has bagged the entertainment marketing mandate for Radico Khaitan.

Radico Khaitan is one of India’s largest manufacturers of Indian Made Foreign Liquor (IMFL). Go Fish has already been working with Radico Khaitan for some of its key brands, including Magic Moments Vodka, 8PM Whisky and Morpheus Brandy on celebrity engagement, entertainment marketing strategy, content creation and amplification, entertainment media, entertainment PR, and digital marketing.

Amar Sinha, COO for Radico Khaitan, said, “Radico Khaitan has always been at the forefront of adopting new mediums of marketing to constantly engaging with its consumers. This partnership with Go Fish Entertainment reaffirms our commitment to our audiences. We are among the first few brands, if not the first, to partner with an entertainment marketing agency like Go Fish-which has been a stalwart in the industry-to handle the full spectrum of our entertainment marketing needs. Go Fish’s approach to harnessing various facets of entertainment marketing, from celebrity engagements to strategic collaborations and entertainment media, has helped us connect better with our consumers."

"Go Fish Entertainment has already worked closely with us on some of our most successful brand campaigns and we are happy to now bring them on board as our Entertainment Marketing Agency on record,” Sinha added.

“Go Fish has been working closely with brands for over 16 years to help them navigate the complexities of entertainment marketing. We are proud to win this entertainment marketing mandate for an iconic brand like Radico. We’ve already worked with the brand for a few years and are confident that with this association, we will be able to bring a new dimension to the brand’s relationship with its consumers,” said Sajay Moolankodan, Director for Go Fish Entertainment.

He added, “We truly believe in the power of entertainment marketing and our goal in the coming years is to get the marketeer to start thinking about ways to make their marketing more engaging to consumers using entertainment marketing and to consider entertainment marketing as serious and important part of marketing.”