Isobar appoints Madhura Ranade as Head, Branded Content and Partnerships

Dentsu Aegis Network’s digital agency Isobar has appointed Madhura Ranade as Head, Branded Content and Partnerships. Based in Mumbai, she will be responsible for driving content consulting and strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.

Ranade studied commerce from Brihan Maharashtra College of Commerce and then earned her BBA degree from MIT School of Management in Pune. She then later joined the University of Birmingham in the UK for M.Sc. degree in marketing.

After finishing college, Ranade decided to take up a job in the UK. She moved back to Mumbai after working in the UK for 1.5 years and joined FCB Ulka Interactive as an account executive. At FCB, she worked for a year and a half and handled clients such as Amul, ICICI bank, Trent Hypermarket and Tata Housing.

Ranade then moved to Delhi and joined Dentsu Webchutney as Google Account Manager. Her next destination was Indigo Consulting as Senior Client Servicing Manager where she got an opportunity to serve the agency’s most valued account Max Life Insurance.

Ranade joined Isobar in 2016 as Associate Director, Client Servicing to specially handle the Maruti Suzuki Account and has now been with the agency for 3.5 years. Her last role at the agency was Director, Business.