ITC's Sunrise Pure's Aajker Annapurna Season 3 to premier on Zee5

ITC’s Sunrise Pure is set to premier the Aajker Annapurna Season 3 on OTT platform Zee5. Aajker Annapurna aims to offer its viewers the culinary prowess of participants from all over West Bengal with its premiere mid-March.

This season of the show received a response of over 15,000 registrations. The inclusion of Sunrise Creations - 'WhatsApp Chatbot' feature aimed to streamline the registration process, engaging participants in sharing entries and recreating dishes from a collection of 900+ recipes by simply texting ‘Hi’.

Starting mid-March, the show unfolded in four rounds, featuring the top 500 contestants. From taste-offs to intensive training sessions covering culinary arts, finance, business management, and social media handling, the top 50 contestants underwent an educational journey. In the next stage, shortlisted contestants created 2–6-minute videos showcasing their recipe, which were uploaded on Sunrise Pure’s YouTube channel. The top 10 contestants, chosen based on the quality and engagement of their videos, advanced to the final round.

The last round will feature a final cook-off in the presence of judges, including celebrity Chef Jayanta Banerjee, Chef Subhankar from ITC luxury hotels and actress Aparajita Adhya.