Jajabor Brand Consultancy strengthens ties with IPLIX Media; unveils a dedicated creator economy wing

The integrated communication and PR strategic collective, Jajabor Brand Consultancy (JBC), has announced the unveiling of a dedicated creator economy wing alongside strengthening ties with IPLIX Media – an influencer marketing and talent management agency.

The integrated communications mandate for IPLIX Media, over the past year, helped JBC realise the power of holistic communication in the burgeoning creator ecosystem and therefore, led to the creation of this wing. 

JBC said that the creator ecosystem has risen by leaps and bounds in the last year, with a staggering 420% growth in its valuation — with $800 million in venture capital invested in these creator ventures year over year. This growth is expected to be further fuelled by the Metaverse, providing creators with varied monetisation opportunities.

JBC aims to tap into this potential with a strategic, growth-focused communications approach. This wing will be led by a special team of PR, brand, and digital media experts and empower brands in enabling monetisation opportunities for 50 million+ independent content creators, curators, and community builders across the globe. 

Neel Gogia, Co-Founder, IPLIX Media, said, “Creator economy is undergoing a complete transformation. Every stakeholder including brands, investors, partners, and the media, realises the immense untapped potential it holds. If we just look at the influencer economy, the market is pegged to be Rs 2,200 crore in India itself. Therefore, by extending our partnership with Jajabor Brand Consultancy, we aim to further push the envelope for the creator ecosystem. We are certain that together we’ll make tectonic shifts that’ll revolutionise this industry for the years to come.” 

Upasna Dash, CEO, Jajabor Brand Consultancy, said, “As a strategic collective that sits at the intersection of investors, brands, and media counsel, we’ve first-hand witnessed the paradigm shift in the creator economy. It is no longer a simple supply-and-demand equation. Platforms like IPLIX Media are at the forefront of this change and enabling a perfect symphony between brands and influencers. The Creator Economy wing is a step forward in our vision of driving an industry-wide disruption with impact-driven communications.”

As a part of the mandate, JBC will be spearheading the end-to-end media strategy, corporate reputation management, and brand advisory services for the brand. They’ll also look after the media relations and strategic communications for several A-list Instagram influencers, associated with IPLIX, including Saloni Gaur, Shlok Srivastava aka Tech Burner, Nikhil Sharma and Neha Doodles.