Jeevansathi.com organised a one-of-its-kind surprise for a Jeevansathi couple at their wedding.
As part of its campaign, #StringsOfLoveByJS, Jeevansathi collaborated with ‘Din Shagna Da’ and ‘Ranjha’ fame singer-songwriter Jasleen Royal who treated the lucky bride and the family – hailing from Indore - to a performance at the wedding.
In order to pull off this surprise, Jeevansathi.com let the groom – from Surat - in on their secret while not revealing it to the bride, wedding guests and everyone else involved.
Jasleen sprung a surprise on the bride by gatecrashing the wedding immediately after the Varmala, stunning everyone present and leaving them bowled over.
The reactions that the gig elicited from the bride and her family were captured by the Jeevansathi team, who disguised themselves as the employees of an event management company while secretly ensuring that all preparations were on track and that the plan came through exactly as it was conceptualised.
Himani Bahuguna, EVP and Head of Marketing, Jeevansathi.com, said, “It’s a beautiful love story that took wings on our platform, and we, in turn, made their special day extra memorable by flying Jasleen Royal for a live performance at their wedding. Given it was a real wedding, planning a surprise of this magnitude wasn’t easy at all, but the reactions made it totally worth it! We would like to thank Jasleen for her amazing performance and the groom for going that extra mile in helping us pull this off. With the success of this plan, we are sure that we will continue to come up with more such unique initiatives for Jeevansathi couples to bring that extra love and smiles into their lives.”
Royal added, “When Jeevansathi came up with this idea of gatecrashing a Jeevansathi couple's wedding, it got me very excited because I had never done something like that before. A big thank you to Jeevansathi.com for making me a part of someone’s special day and making it extra special for the lovely couple. It is heart-warming to see a partner go above and beyond to make everything perfect for their spouse, and I would like to commend Jeevansathi.com for taking that extra care to make this happen flawlessly!”