JBL takes content-driven approach to engage with consumers

JBL has announced its upcoming all-India festive consumer (digital) campaign- the ‘Perfect Sound for Every Mood’.

The 50-day digital campaign highlights how there is a JBL Active Noise Cancellation headphone for everyone that can cater to every part of their life.

Unlike traditional advertising methods, this year's JBL Diwali campaign takes a content-driven approach, engaging with consumers through digital platforms. The campaign leverages the power of relatable and creative content to connect with the target audience via varied cohorts at a deeper level.

As one of the prime examples of this new content deployment approach, JBL has partnered with CricBuzz to launch the ‘Mute the World Performer’ segment. This collaboration aims to serve as a reminder to cricket enthusiasts that with JBL, they can enjoy an immersive audio experience while watching matches.

Additionally, JBL has deployed the ‘Mute the World with Perfect Sound’ campaign across major airport terminals in Delhi, Mumbai, Kolkata, Hyderabad, and Bangalore. The campaign highlights JBL’s flagship premium noise cancellation products, directed at the discerning traveller who is constantly searching for their own oasis in bustling airports and on airplanes.

Vikram Kher, Vice-President of Lifestyle, Harman India, said, "As we celebrate the Festival of Lights, JBL is proud to illuminate hearts and homes with the magic of music and technology. Our Diwali digital ad campaign is a testament to our commitment to enhancing the joy of this season through innovative experiences that resonate with the spirit of Diwali. We wish everyone a Happy Diwali filled with harmony, togetherness, and the sweet symphony of life.”

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