Jeep embarks on travelogue TV show, 'Jeep Bollywood Trails'

Jeep India and Publicis Media have launched the television show, Jeep Bollywood Trails, which is being aired on AXN, Max HD and streamed on Sony Liv from January 25.

Jeep Bollywood Trails is a travelogue covering famous locations and landscapes and redefines India through Bollywood’s lens. The show features prominent Bollywood directors who narrate their stories through these locations and explain what makes these spots iconic.

The trailer of the show:

The show positions Jeep SUV as the ultimate travel-machine, cruising effortlessly through the rugged hinterlands to reach bookmarked Bollywood locations. The show is co-created with Publicis Media’s Content Practice, which executed the project end-to-end.

Every place tells a story.  The show features a stellar list of film-makers such as Imtiaz Ali, Rohit Shetty, Raju Hirani, Nitesh Tiwari among others who relive the film experiences of the past, encapsulating their fondness for a particular location. The format is a richly-packed travelogue — featuring an eclectic mix of culture, lifestyle, music and adventure. 

Rahul Pansare, Head of Marketing and PR, Jeep India, said, “Jeep believes in taking the road less travelled and has explored innovative ideas to create an enriching and evocative brand experiences. Jeep Bollywood Trails is a breakthrough, an incredibly exciting concept that channelises the sheer firepower, passion and energy of the brand Jeep. It is the ultimate Bollywood journey with Jeep, which allows every viewer to relive the passion and adventure that stars experience across the myriad rich and vibrant filming locales. We thank Publicis Media and AXN for their efforts and contribution on this first-of-its-kind television property.”

Rathi Gangappa, CEO, Starcom India, said, “The Starcom HX approach is about human connections — experiences that people love and actions that brands need. Jeep Bollywood Trails is a big step in the same direction. The show is sure to be a resounding success among viewers, amplifying viral conversations and brand messaging and increasing the overall followership and popularity of the Jeep.”

Urvashi Khanna, Content Lead at Publicis Media India, said, “Jeep Bollywood Trails, in terms of creative execution and production quality, surpasses the best travel and exploration shows. The show goes beyond brand integration, it’s a creative rendition of the brand pillars — adventure, freedom, passion and authenticity. AXN was an obvious choice as the show fits the channel’s philosophy well. We are looking at 360-degree brand promotion; the ideas are innovative and first-of-its-kind, to maximise the buzz around the show.”