JioSaavn launches new service YourCast, lets independent content creators upload content on platform

In an endeavour to enable creators and to cater to the growing appetite of Indians for podcast content, JioSaavn has launched a new service — JioSaavn YourCast.

The latest offering allows podcasters to upload their shows on the platform with the potential to reach JioSaavn’s base of more than 100 million engaged users across the globe.

JioSaavn YourCast helps create an integrated and end-to-end support ecosystem that empowers independent podcasters with tools to ensure their stories are listened. The new platform streamlines the content curation process for podcasters, as they can now simply submit basic details and links to their RSS feeds through an online portal. These details will be verified by JioSaavn’s in-house content team for authenticity and quality after which approved shows will go live.

JioSaavn YourCast empowers users on the streaming service to express their own creative sides by leveraging podcasts, therefore expanding the diversity and depth of audio entertainment available in India.

Speaking on the launch, Ishani Dasgupta, Lead, Podcast Partnerships at JioSaavn, said, “At JioSaavn, our mission is not only to make podcasting a daily habit among more people by delivering the most diverse entertainment options to our vast and growing user base, but also to help content creators and podcasters maximise their reach, visibility and engagement of their podcasts. The launch of JioSaavn YourCast fulfils both these objectives. Through this unique offering, creators will now be able to make their content available to a large and diverse audience base through the click of a button. Platform users will have a large array of culturally relevant podcasts spanning topics and genres that cater to every interest.”

The development emphasises JioSaavn’s strong focus on the growing podcast market in the country. A recent PwC report has pegged India as the third-largest market for portable on-demand audio experiences and estimates that it will be home to more than 17.6 crore podcast listeners by 2023.

According to streaming trends on the JioSaavn platform, categories such as music, film and TV, stories and culture, crime, chat shows, sports and recreation, and news and politics are popular with India’s millennial and Gen Z population, which is quickly becoming the largest consumer group. While the audience for podcasts is the highest in metros such as Mumbai, Delhi and Pune, a significant number of listeners also hail from tier-II cities such as Patna, Lucknow and Bhopal.

JioSaavn continues to drive its ‘Podcast for Everyone' consumer campaign on social media and in-app. The campaign highlights the depth of inclusive audio content spanning interests and language preferences, offering a relevant podcast for everyone on the platform.

In step with its innovative and strategic roots, JioSaavn is taking a big step to weave together a largely fragmented space and corner a major share of this emerging, high-potential market segment.

Since 2016, the platform has registered a 10x increase in its podcasting catalogue and created over 200 hours of original content across a variety of culturally-relevant categories — numbers that can be expected to grow even further with the launch of JioSaavn YourCast.