JSW Paints' ‘Sundar Soch Ke Dekh' campaign celebrates the magic of small gestures

JSW Paints, part of the US $ 23 billion JSW Group, aims to celebrate the magic of small gestures in its new Think Beautiful digital campaign.

The film delves into how acts of thoughtfulness can create connections between individuals, fostering a more compassionate world.

JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions.

Commenting on the new Think Beautiful campaign, AS Sundaresan, Joint MD and CEO, JSW Paints, said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today's younger generation's thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

Govind Pandey, CEO, TBWAIndia said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

According to Russell Barrett, CCExpO, TBWAIndia, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.”