Kalyan Kumar, Vaibhav Gupta launch KlugKlug in Indian and global markets

Kalyan Kumar and Vaibhav Gupta have announced the launch of KlugKlug - a global decision-making B2B tech SaaS platform for influencer marketing in India and global markets.

While Kumar is an IIT graduate and has an extensive background in marketing having previously served in leadership roles, Gupta is a digital-first native, who has done various marketing campaigns for several MNCs.

The CMO’s everyday challenge with influencer marketing is that it can be difficult to measure the effectiveness of campaigns. Additionally, not all influencers may be transparent about their audiences or true engagement, leading to massive credibility issues. It can also be difficult to find the right influencers for a brand, as their audiences must align with the brand’s target market, where the real marketing actually begins.

As per the founders, the platform aims to provide exhaustive and dependable global influencer intelligence, exploration, and information for social media such as Instagram, YouTube, and TikTok, with in excess of 252+ million influencers' Profile Insights, and a data platform utilising Artificial Intelligence and Machine Learning technologies guaranteeing 85% precision. They added that KlugKlug can address the influencer marketing needs for 230+ countries.

When discussing the maintenance of data, marketers have so only been able to focus on overall visible numbers like followers and engagement rate; however, the importance of accuracy and a deep understanding of the audience data is now critical.

KlugKlug aims to provide the opportunity for 'true' and immediate searchability for influencers with relevant audiences, potentially increasing efficiency in influencer marketing by up to 80%.

Kumar said, "At KlugKlug, we believe in the power of influencer marketing to drive business growth. We are dedicated to helping brands and agencies maximise their ROI through our AI-based technology and data-driven insights. It's not data but intelligence that can be culled from the vast sea of data for precision. Additionally, there is a lot to be gained by influencers and content creators too- that of bringing forth the truly hardworking and authentic influencers from the long tail who get outshined by the big usual suspects, many of them with very low quality or fake followers. By leveraging our comprehensive analytics and intelligence platform, we enable marketers to identify key influencers, measure their impact, and optimise their campaigns for maximum return."

KlugKlug's roadmap is to develop AI-based tools to refine the influencer marketing experience, as well as give brands and marketers data-driven insights. Additionally, the platform seeks to connect influencers and brands by providing a comprehensive platform to manage campaigns, monitor performance, and evaluate data. Ultimately, KlugKlug plans to expand its services to new markets and social media platforms to respond to the growing interest in influencer marketing.