KFC turns red and white stripes into piano keys for users to create own tunes on World Music Day

KFC India unveiled a new Instagram-led digital innovation for World Music Day, celebrated globally on June 21 each year. Conceptualised by independent digital agency Blink Digital, the innovation turns KFC’s iconic red and white stripes into piano keys on Instagram. As part of the digital innovation, users could create their signature tunes simply by pressing and holding all notes. 

Each note had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users can record their own sequence of the notes and upload it or send KFC India a direct message on Instagram. 

The Campaign:

Speaking about the initiative, Moksh Chopra, Chief Marketing Officer, KFC India, said, “We are a brand that loves engaging and surprising consumers in unexpected, quirky ways. We didn’t want to miss a chance to do make our customers groove for World Music Day. In fact, we went a step further and decided to let them make their own catchy KFC tunes."

Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, added, “KFC India always brings out the innovators in us by trusting us implicitly with their brand. Both music and KFC India are an integral part of consumers’ lives, and we decided to let them have fun with both on World Music Day. KFC’s signature chicken makes the taste buds sing, and now consumers can create an actual tune with the notes to express themselves.”