Kofluence announces strategic partnership with ASCI

Kofluence announced a strategic partnership with the Advertising Standards Council of India (ASCI).

As a key component of this partnership, Kofluence will actively contribute to developing influencer review guidelines as a member of a specialized task force.

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

The guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Ritesh Ujjwal, Co-founder and CEO, Kofluence, said, “We embark on this journey with ASCI with immense enthusiasm. At Kofluence, we deeply understand and value the potential of ethical advertising. Our common goal with this collaboration is not only to set new benchmarks but also to encourage influencers and companies to weave tales anchored in accountability and authenticity.”

Manimala Hazarika, Chief Marketing Officer, ASCI, said, "We are thrilled to welcome Kofluence to the ASCI family as a new member. As the number of young brands and influencers continues to surge, it's crucial that platforms like Kofluence, where these stakeholders collaborate, are dedicated to ASCI's mission of self-regulation and responsible advertising. We genuinely value their commitment and support in this endeavour."