Kofluence appoints Sohail Qadri Khan as VP of Client Success

Kofluence has announced the appointment of Sohail Qadri Khan as the Vice President of Client Success. In his new role, Khan will lead the strategic management of large and key accounts across India, with a dual focus on enhancing existing partnerships and cultivating new business opportunities to upsell and cross-sell influencer marketing initiatives.

Khan has over 25 years of experience, having been associated with organisations, such as iRealities Technology, Answerz Digital, vMobo, dgm India, Digital Direction of RK Swamy BBDO, and Lintas India. His most recent tenure was with iProspect India, Dentsu International, where he was serving as a Vice-President – Account Management & Client Servicing. Prior to this, he served as National Business Head of SVG MEDIA, a part of the Dentsu International network.

Commenting on the appointment, Khan said, “The Indian Influencer Marketing industry has witnessed a significant uptick in spending over the past few years, boasting a robust CAGR of 30-40%. However, despite the exponential growth, influencer marketing, both globally and in India, operates within a nebulous space, lacking a universal marketplace or standardisation. This lack of transparency presents challenges for industry players, which I believe Kofluence, with its data-driven platform, is adeptly addressing. Bringing some much-needed calm to the chaos, Kofluence provides predictability and automation through its proprietary SAAS platform, streamlining every step of the campaign lifecycle,  from creator discovery and matchmaking to campaign management, reporting, and payments. I am excited about my shift from a comprehensive agency background to Kofluence, a company that is already paving the way for the future.”

Kofluence CEO & Co-Founder, Sreeram Reddy Vanga said, “At Kofluence, we take pride in our ability to empower brands to swiftly and effectively execute influencer activations at scale, maintaining a high standard of quality and impact throughout. With this commitment in mind, we are thrilled to welcome Sohail to our team. His wealth of experience and expertise will play a crucial role as we pursue our mission of engaging with key brands across the influencer marketing landscape, whether they are seasoned veterans or newcomers to the field.”