Kuku FM partners with WhizCo for influencer activities and campaigns

Influencer marketing and creator management agency, WhizCo has announced that it has partnered with podcast platform Kuku FM, for an influencer marketing campaign.

The collaboration aimed at helping Kuku FM promote its range of audiobooks, podcasts, talk shows, stories, and more diverse audio content.

As part of the collaboration, WhizCo worked for complete influencer campaign management- from shortlisting, evaluating, and onboarding influencers to conceptualising the campaign, gathering feedback, and tracking the performance of the campaign.

Bringing together YouTube influencers from various categories, WhizCo conceptualised a video integration campaign for Kuku FM that uses influencers’ videos as a marketing platform by integrating the product ad into the natural flow of the video.

By shortlisting the best influencers and providing creative direction to the campaign, WhizCo was able to strategise the campaign in the best way possible to help promote Kuku FM. 

WhizCo reached out to creators and influencers with a good outreach YouTube presence that could help boost Kuku FM’s brand awareness in the most effective way possible.

"We are so thrilled to be collaborating with Kuku FM and devising influencer marketing campaigns for them. Everything about the campaign, from conceptualising to executing this campaign, was really fun and exciting, and I’m glad we were able to meet the expectations and goals of the brand. We look forward to creating and designing more such campaigns for Kuku Fm," said Prerna Goel, Co-Founder, and Chief Marketing Officer, WhizCo.

“Working with Whizco has been amazing. Their team who understands the brand requirements and needs is truly amazing. Deepanshu from Whizco went beyond his work hours to get things done for us. They provide you with insights and suggestions, which you otherwise don’t think of. My experience has been amazing,” said Rahul Chiplunkar, Influencer Marketing Manager at Kuku FM.