Kulfi Collective appoints Jayson DMello as VP – Product

Content network, Kulfi Collective has appointed Jayson DMello as VP - Product to help build out the next generation of creativity tools.

As per Kulfi Collective, the recent move is part of a larger effort to use the latest advances in content creation technology to help creators and filmmakers tell stories in new ways and produce high quality content consistently at scale. 

DMello has more than 12 years of experience launching and scaling digital products for global brands, across India, Middle East and Europe. As Vice-President - Product, he will lead the collective’s new product and tech division and will be responsible for bringing efficiencies and unlocking value across the entire content production stack.

He will also spearhead initiatives around emerging areas like AI and Web3 to solve challenges around the creation and distribution of content for brands, platforms and creators.

Prior to Kulfi Collective, he worked as Head of Product and Engineering at MissMalini, where he launched and scaled the Girl Tribe app. Post acquisition, he was Head of Products for the community and babycare divisions at the Good Glamm Group.

DMello has also worked at MH Alshaya, Tata Strategic Management Group and Infosys. He has an MBA from IIM Calcutta and a Bachelor’s degree in Electronic and Telecom Engineering from the University of Mumbai. 

Advait Gupt, Co-Founder and CEO, Kulfi Collective, said, “Over the last couple of years, we’ve been focused on building an integrated content production system that lets creators tell stories in new ways at a fraction of cost and time, hopefully opening doors to a new era of filmmaking and content creation. Jayson comes with a unique blend of experience in product development, digital transformation and process engineering and we’re super excited to bring him on board to help us make this dream of reimagining storytelling, a reality.”

Akshat Gupt, Co-Founder and CCO, Kulfi Collective, added, “It's been a long time coming and we're thrilled to have Jayson on board. This is our first step in using tech to streamline our internal workflows and help us become super effective in the production process - from pitch to play. Jayson will lead the product and tech teams to develop and execute a product roadmap that delivers value to customers and drives business growth. He will also be responsible for fostering an innovation-driven culture that will blend the best of creativity and technology at Kulfi Collective.”

“I’m thrilled to join Kulfi Collective at such a dynamic time. There is a tremendous opportunity for tech and data led disruptions in the creative and content production space today. With its three verticals, Kulfi Collective is poised to capture this market perfectly and change the game for integrated content creation at scale. I look forward to building and innovating with the talented team at Kulfi Collective,'' DMello said.