Latest video from Equitas SFB's 'Circle of Life' series highlights entrepreneurial spirit of a farmer

The heart-warming video from the ‘Circle of Life’ series by Equitas Small Finance Bank tells the story of Kamatchi, a farmer who faced daunting challenges, majorly lack of water being one of the reasons for the demise of his once-thriving agriculture business.

Recognising his entrepreneurial drive and enthusiasm to resurrect his agri-business, Equitas provided two loans that became the seeds of his transformation. With them, Kamatchi blossomed, launching a brickyard and a mic set business. These side ventures not only generated steady income but also helped him repay his loans. Meanwhile, he applied his newfound resources to his farm, boosting productivity and paving the way for a brighter agricultural future.

Watch the full video here:

"While Christmas is known to be the season of joy and hope, and Farmers’ Day is observed ahead of Christmas eve, we decided to honour the invaluable contribution of farmers in the development of the country and economy," shared Vignesh Murali, Senior Vice-President and Head – Marketing, Equitas SFB. “Kamatchi’s story is a tribute to all the farmers who despite facing water shortage, surviving climatic changes, etc. are dedicated to keep the agriculture ecosystem thriving in India. Equitas SFB has always been banking beyond transactions and Kamatchi’s story is a reminder that this Christmas and Kisan Diwas, we continue to hope, support and ensure the nation’s backbone persists in strength.”

With the "Circle of Life" campaign, Equitas Small Finance Bank celebrates the inspiring stories of perseverant and passionate individuals like Kamatchi. This also braces the entrepreneurial culture striving to build a better India and continue believing in heroes like Kamatchi who are contributing to society one harvest at a time.

The video debuted on the eve of Kisan Diwas i.e. December 22, marking the importance of farmers in our lives and remembering their struggles. Catch a glimpse of Kamatchi’s story on Equitas Small Finance Bank's social media platforms.