Legrand launches web series ‘All in a wink' to raise brand awareness and engagement with consumers

Legrand India, an electrical and digital building infrastructure company, has launched is lifestyle infotainment series ‘All in a wink’. The series brings out how Legrand’s lighting controls and home systems highlight three important aspects — convenience, security and energy conservation — for customers. The first episode of the series went on air on August 7 on Good Times TV and the YouTube channel of the brand.

Each episode showcases the role of lighting control and home systems in different spaces and how the technology has played an important role in not only making the location look attractive but also supporting energy conservation during the process.

The four episodes are shot in Grand Orient Hall, Panchkula, Chandigarh, Kakinada Shopping Mall, Andhra Pradesh, Bhamashan State Data Center, Jaipur and Individual Bungalow, Mangalore.

The series encapsulates the offerings of Legrand’s lighting controls and automation technology and its capability to offer a customised solution for every customer’s wishlist.

Sameer Saxena, Director, Marketing, Legrand India, said, “Legrand supplies the essential fuels of daily life, thereby enabling uninterrupted living. This belief of uninterrupted living is just not limited to a market or a product, but also the daily lives of our consumers. We want to reach out to our customers to create awareness and active engagement consultants and contractors.

 He said, “Video content is at the forefront of digital marketing today. Legrand as a company through this series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces, be it in their connected homes or relationships. At Legrand, we are happy to be part of this modern environment through our products and we thought web series is an effective medium to showcase this to the young and technology-loving India.”

The trailer of the web series