Legrand India has launched a digital campaign called #CelebratingConnections for Ganesh Chaturthi in association with Bhartiya Digital Party, the Marathi YouTube Channel. The company has also created a microsite where the campaign video is available and has linked it to a contest.
The people visiting the microsite have to see the video, recognise Legrand products featured in it and write a few words on how connected living helps them celebrate festivals. The campaign will allow visitors to register and win a Legrand-enabled connected living experience for their homes.
Through this initiative, the company wishes to promote the spirit of connected living that is an enabler in people’s lives this festive season. From control and connection interfaces to cable management, energy distribution and digital infrastructures, Legrand provides a host of solutions designed to manage lighting, energy, networks, and building access. In other words, it supplies the essential fuels of daily life-power and data, thereby enabling uninterrupted living.
This belief of uninterrupted and connected living is just not limited to a market or a product but extends to the daily lives of its consumers.
Commenting on the campaign, Sameer Saxena, Director, Marketing, Legrand India, said, “Festivals strengthen the deeply rooted connections that we share with our loved ones. Our attempt is to reignite the spirit of connections that makes our lives happier, grander and fuller. With connected living at the fore of Legrand’s product conversation, we thought of showcasing, family bond and small moments through #CelebratingConnections, a thought that makes Legrand a true enabler this festive season.”
He further added, “With regional content gaining increasing prominence for our evolved user, our foray in the space not only is an attempt to connect with our consumer in the voice he relates to but also celebrating the specific festival that is a celebration of relationships for him. Legrand India over the past few years has ramped up its digital presence through video-based content and we want to present this film to our consumers so that they recognise and celebrate family bonds. The objective of the national initiative is to strengthen Legrand’s connect with its consumers. I am confident that our consumers would be excited to watch and to participate in a unique initiative like this.”
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