Independent fashion platform LimeRoad has appointed Ragini Singh as Vice President for Community and Creative. The brand recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019.
Singh will be driving LimeRoad’s Content and Community strategy while rapidly accelerating in video. Community and content are an intrinsic part of the LimeRoad experience, and every repeat user’s home feed comprises completely personalised content.
She joins LimeRoad after stints at Goodearth and Nicobar Design Studio.
Singh started her professional journey as Designer at India Today, and brings 20+ years of experience in Goodearth, Travel & Leisure, Better Homes & Gardens, Casa Viva and Cosmopolitan. She will play a critical role in adding video to commerce.
“We are absolutely delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad – a true founder’s mentality, drive and a continuous desire to raise the bar,” said Suchi Mukherjee, Founder & CEO, LimeRoad.
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