Luminous Power Technologies emphasises importance of spreading joy in Diwali campaign

Luminous Power Technologies has launched a new Diwali campaign, #Illuminatinglives.

The campaign captures Diwali's essence while emphasising the importance of spreading joy in the lives of those who selflessly brighten our lives all year around.

The campaign’s core theme is ‘Diwali is about illuminating lives’. It encourages people to come together as a community to help those who may need a helping hand.

Through #Illuminatinglives, Luminous Power Technologies encourages people to come together as a community to help those who may need a helping hand.

Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies, said, "Luminous has always been at the forefront of innovation and social responsibility. The #Illuminatinglives campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”

The #Illuminatinglives campaign is conceptualised and executed by AutumnGrey. The film serves as an opportunity to recognise the unsung heroes in our lives, to express gratitude, and to make a tangible difference in someone’s life.

To bring the film to life, the agency partnered with director, Deepti Nangia.

Anusha Shetty, Chairperson and Group CEO, Grey Group India, said, “Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”

#Illuminatinglives campaign: