Mad Influence ropes in Tirtha N Bose as Head of Content

Mad Influence, the influencer marketing agency, has announced the appointment of Tirtha N Bose as its new Head of Content.

Bose brings with him over a decade of experience in content creation, and his addition to the team is expected to further enhance the agency’s capabilities in influencer marketing campaigns, social media marketing, and advertising.

Prior to joining Mad Influence, Bose held senior content roles at companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi where he was responsible for developing content strategies and managing campaigns for clients across categories such as FMCG, F&B, Telecom, Automobile, Media and Entertainment, Retail, Lifestyle and more.

"We are delighted to welcome Tirtha to our team as the Head of Content. Tirtha brings a wealth of experience and a strong passion for creating compelling content that deeply connects with audiences. We believe that Tirtha's expertise will further enhance our ability to deliver outstanding results for our valued partners," said Gautam Madhavan, Founder and CEO of Mad Influence.

Bose said, "I am enthusiastic about joining Mad Influence and collaborating with such a talented team. As the content creation landscape continues to evolve, I am eager to contribute my skills in helping our clients stay ahead of the curve by creating compelling content that drives engagement and generates results."