Manforce Condoms from the house of Mankind Pharma, has launched a campaign #PyaarMeinHigh to celebrate Valentine’s Day week.
Through this campaign the brand aims to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a social experiment in collaboration with Gaurav Kapoor, a stand-up comedian and influencer.
The campaign features a vox-pop film that has individuals from diverse age groups, talking about the best gifts people have given or planning to give to their loved ones.
Through this film, the brand aims to highlight the message that this Valentine’s Day, give your partner a bouquet from the Manforce High Condom Range.
Manforce Condoms has also introduced High Condom Range bouquets with an option to choose from Kiwi Paan and Double Apple flavours.
The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign.
The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four lucky winners, each receiving a different cash prize. However, one lucky winner will cash a prize of up to INR 1 lakh. The winners will be announced on February 23rd.
Speaking on the campaign, Joy Chatterjee, AVP of Sales and Marketing, Mankind Pharma, said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.
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