Mankind Pharma's Prega News brings out cool side of today's moms in Mother's Day campaign

To celebrate Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has launched a campaign titled #CoolHaiMeriMaa. The campaign reiterates that a mother’s confidence in a child helps the child to progress and succeed in life. With the evolving times, the relationship the mother shares with their kids has also evolved. They exactly know where to draw lines and at same time be their guiding light. The #CoolHaiMeriMaa campaign by Prega News is an initiative to appreciate their will of standing tall and smiling for their children and guiding them in the toughest of tough situations.

The video campaign showcases a beautiful relationship between a mother and a son. The video narrates a series of instances where the mother has stood by and supported her son at various junctures of his life. She has always given him life lessons that have helped him choose the right path. The campaign brings out fun and cheerful moments between the duo that they have experienced through their life, while growing up and ageing together.     

The video:

Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma, said, ‘The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign, we recognise and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

The campaign #CoolHaiMeriMaa will run on the YouTube channel and all social media profiles of Prega News.