Marico's Saffola Soya Chunks teams up with Zee Bangla for culinary contest

Marico’s Saffola Soya Chunks has partnered with Zee Bangla to bring ‘Saffola Soya Shera Home Chef Contest’ for its consumers.

Through the partnership, the brand is inviting home cooks and food enthusiasts to stand a chance to be part of TV reality show, 'Ghore Ghore Zee Bangla'.

The show is hosted by  Bengali actress Aparajita Adhya.

The contest is offering participants a platform to showcase their culinary skills and creativity in the kitchen.

To participate in the contest, one can submit their entries by sharing their Saffola Soya recipe via WhatsApp. The winner will win a prize of Rs. 1.5 Lakhs and special gift hampers from Saffola and Zee Bangla, as per the company statement.

To raise awareness, Saffola has launched a comprehensive 360-degree campaign.

The brand aims to communicate the key benefits of being the softest and tastiest by opening this contest to the consumers via TV Sponsorships, FCT, Astons and In-Show integration.

Sanjay Mishra, COO- India and CEO – New Business, Marico, said, "We are delighted to partner with Zee Bangla and their most famous reality show 'Ghore Ghore Zee Bangla' for the ‘Saffola Soya Shera Home Chef Contest’. Our aim is to highlight the passion and creativity of our consumers and celebrate the unique story of every kitchen. The partnership between Saffola Soya Chunks and ZEE Bangla is a testament to both the brand’s commitment to enhance consumer experiences and to ensure our consumers are given the platform to showcase their talent. We look forward to witnessing the magic that talented home cooks can create using our product."

Ashish Sehgal, Chief Growth Officer, Zee Entertainment, said, “We, at Zee, are thrilled to partner with Marico for the ‘Saffola Soya Shera Home Chef Contest’ on Zee Bangla. This exciting collaboration is reflective of our constant endeavour to develop innovative advertising solutions. Considering our extremely strong consumer connect in the market, we are sure this campaign will resonate deeply with the audience of West Bengal and generate immense value for Saffola Soya Chunks.”

Jolene Fernandes Solanki, COO, Madison Media Ultra, said, “Keeping our consumer and Market (West Bengal) at the core, our association and partnership with the Show ”Ghore Ghore Zee Bangla”  was just the relevant fit to creating ‘Saffola Soya Shera Home Chef Contest’. It also provides the perfect balance of reaching out to our consumers across TV, Digital and on-ground. We are extremely delighted to building this integration with our client and brand Saffola Soya chunks and Zee Bangla, hence creating a huge impact in the season for our brand.”