Mars Wrigley's Snickers partners with MC Square for ‘The Hangry Moments of 2022' rap song

Mars Wrigley’s Snickers partnered with MTV Hustle Season 2 fame MC Square, to wrap the year with a rap song.

For this campaign, Snickers collated goof-up moments wrapped up in a quirky song, which everyone would like to groove to.

 

 

 

 

 

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A post shared by MC SQUARE | LAMBARDAR (@mcsquare7000)

Snickers is synonymous with satiating ‘Hangry-ness’. The brand’s proposition ‘You Are Not You When You Are Hungry’ stands true for everyone around the world.  

Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “Snickers is synonymous to killing hunger. People not only love having Snickers but also love the brand’s cheeky persona and humorous campaigns. Our campaigns have been relatable to our audience, especially with the millennials and Gen-Z cohorts. To establish our relationship with these cohorts better we chose a personality who belongs to the same generation and is widely popular across the country including regional cities. We partnered with the talented MTV Hustle Season 2 fame rap artist MC Square where he took on the feeling of being Hangry with Snickers and a cheerful track that brings out those fun hungry moments of 2022.”

Extending the campaign, Snickers India is collaborating with Vishnu Kaushal, a popular Instagram content creator, along with other influencers who will share their hangry moments from 2022 and amplify them.