Max Protein collaborates with Mumbai Police to advocate fitness in new campaign

Max Protein has launched its latest campaign for Republic Day - The "Max Protein Salute.”

In collaboration with the committed officers of the Mumbai Police department, this initiative is dedicated to promoting fitness and overall well-being.

The campaign pays tribute to the daily hurdles faced by police personnel and underscores the pivotal role of fitness in their demanding profession. Through intimate interviews, the initiative provides an insight into their daily routines, shedding light on the significant challenges they encounter in the line of duty.

Sending a message, the campaign asserts that if Mumbai Police officers, amidst their demanding schedules, can integrate a protein-focused routine, then citizens can similarly embrace such practices. This compelling comparison serves as motivation for the public, demonstrating that individuals in one of the most challenging professions prioritise health and fitness, setting an example for the general population.

With a mission to bridge the perceived challenges of maintaining a fitness routine, the "Max Protein Salute" campaign encourages proactive steps towards better health and wellness in daily life. The initiative highlights the importance of health and wellness by incorporating BMI analysis as a key tool to raise awareness of overall well-being, especially in high-stress professions like policing, where maintaining good health is crucial.

Vijay Uttarwar, CEO, Naturell India (RiteBite Max Protein), said, “In collaboration with the dedicated officers of the Mumbai Police department, this initiative embodies our deep-rooted commitment to fostering fitness and holistic well-being. The 'Max Protein Salute' is not just a campaign, it is a tribute to the indomitable spirit of the Mumbai Police personnel who face challenges head-on in the service of our community. Through intimate interviews, we share a glimpse into their daily lives, revealing the resilience and dedication that inspire us all.

Ravinder Varma, Brand Manager, Naturell India (RiteBite Max Protein), said, “Our mission through this is to bridge the perceived challenges of maintaining a fitness routine. Through this campaign we encourage the public to take proactive steps towards better health and wellness in their daily life. Max Protein Salute' is a call to action and a testament to our brand ethos, fostering a connection with our consumers beyond the product. This campaign extends the 'Protein Police' narrative we created with Kartik Aryan and Thakur Anoop Singh. Transitioning from celebs to real-life heroes, it reinforces our brand as the choice for a fit lifestyle.”