McDowell's No.1 Soda's festive film ‘Yaarir Gaan' celebrates friendship

This festive season, McDowell’s No.1 Soda unveiled a film titled ‘Yaarir Gaan’ featuring real-life friends Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty.

The film is based on a trio of childhood friends who share fond memories together celebrating countless festivals over the years. However, this year, their most cherished tradition takes an unexpected twist as one of their friends commits to spending the festival with some elderly people. Realising the intention behind it and determined to keep the tradition alive, his two friends come together to celebrate and spread the festive cheer.   

McDowell’s No.1 festive film:

Varun Koorichh, Vice-President Marketing, Diageo India, said, “Festivities at this time of the year often bring friends together and rekindle yaaris. It is also that time of the year when you are hopping through the city with your best friends and making memories for a lifetime. We believe that during these festive days, friendship has the power to unite, inspire, and uplift one another. The song, Yaarir Gaan, created in partnership with SVF is a beautiful celebration of this connection friends share. The song and the story woven through it is a tribute to the enduring strength of these bonds and the joy they bring during the festive season."