Meenakshi Sharma joins Zee Media as Editor, Branded Content and Special Projects

Meenakshi Sharma has joined Zee Media (ZMCL) as Editor - Branded Content and Special Projects. She will be based in the Noida office.

Sharma has over 25 years of experience in the media industry. In her most recent role as Founder and Editor at ABP Uncut, she was responsible for managing branded content, intellectual property strategy and viewer acquisition.

Sharma's expertise also extends to launching numerous regional channels for ABP Network over the last ten years. Before joining ABP, she worked with Star News, Sahara and Zee News in various capacities.

In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation.

With an objective to create revenue-generating content-driven solutions for B2C and B2B brands, she will also be responsible for the management of events, creating Intellectual Property (IP) and Special Projects.

Sharma will be reporting to Abhay Ojha, Chief Executive Officer (CEO), ZMCL.