Meesho leverages influencers for second leg of its brand campaign

Meesho has said that the second leg of its brand campaign - ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’- saw large participation by the users.

The campaign positions the platform as a horizontal e-commerce destination where users can find everything at great value to help them fulfil their shopping aspirations.

Launched in January, the first leg of the campaign included three TVCs featuring the protagonists’ struggle with resources – until they realised that all the products they needed were available at affordable prices on Meesho. The next leg of the campaign explores reels with influencers to highlight the platform’s products.

Influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, Anisha Dixit, Kishen Das and Kabita Singh, among others, repurposed viral social media trends with a twist in these reels.

Each reel replicates a trend with products from Meesho integrated into the content, helping audiences figure out where they can buy products featured by their favourite influencers – whether it’s a kurta, a wall clock or coffee mugs. The influencers also encouraged their followers to participate in the campaign.

Meesho said that nearly 1.3 million people engaged with the campaign across various social media platforms, including Facebook and Instagram.

Nilesh Gupta, Senior Director, Growth at Meesho, said, “We have always believed in reaching out to our consumers in unique and captivating ways. Through this campaign, we wanted to unleash the full potential of trending content and influencers to highlight our vast selection of quality products at the lowest prices. We have been able to leverage the lucrative format of ‘reels’ to engage with our customers in a manner that resonates strongly with them. The campaign has been a tremendous success and we have reached 60 million people while receiving an overwhelming response from them. With over 100 million product listings, shoppers on Meesho can find everything at great value to help them fulfil their shopping aspirations.”