MG Motor partners with Tripoto to launch web series to increase brand awareness ahead of India launch

British Automaker Morris Garages India has partnered with the global travel community to co-create a seven-season web series to be shot across seven countries. The aim of the brand is to boost awareness and sustain interest in the brand ahead of its India launch this year. Tripoto is creating a non-fiction travel web series, ‘World of MG: An Indian Abroad’, which will be shot in six different countries before concluding in India.

Tripoto has collaborated with actor and model Amol Parashar for the seven-season web series, one season each for seven countries. Parashar will travel to all seven countries, promoting and sustaining Morris Garages as the world’s foremost luxury car brand.  The series will have Amol bring to life how Morris Garages has been a part of these countries through their culture, food, revelry and cars.

The first of the season of the series, shot in Thailand went live on Tripoto’s social media channels and its website (www.tripoto.com) from March 14, 2019. Four episodes were shown back-to-back each day from March 14 to March 17.

Apart from Thailand,  ‘World of MG: An Indian Abroad’ has been shot in China and other countries in his travel map such as Egypt, Australia, United Arab Emirates, South Africa and then culminating in India.

Speaking on their association with Tripoto, Pallavi Singh, Marketing Head, Morris Garages (MG) India, said, “Since the inception of the brand in 1924, storytelling has been an integral part of MG. In India, we have been following in the footsteps by focussing on powerful, emotive video content using new-age digital tools and formats. We’ve had a great association with Tripoto in the past with #RoadToMGLive. Through ‘World of MG: An Indian Abroad’ series, we hope to take this association further ahead by giving a peek into MG’s global presence across the world and thereby, letting communities experience the local cultural flavour.”

Talking about ‘World of MG: An Indian Abroad’, Michael Pargal Lyngdoh, Co-founder, Tripoto, said, “The digital renaissance in our country has triggered the youth to turn to the internet for alternative and shareable content. Web Series has become an impactful way to present a brand and create lasting conversations. Through ‘World of MG: An Indian Abroad’, we aim to build a connection for Morris Garages (MG) India among our strong and active community of more than 25 million travellers.”