MG Motor to launch “Taal” initiative to promote indie musicians

Carmaker MG Motor India is all set to launch the ‘Taal’ initiative to promote indie musicians.

Since its launch in India, MG Motor has identified music as one of the key elements that brings the customer closer to the brand and has taken various initiatives to weave music into its marketing strategy.

The launch of MG Taal is an extension of MG’s commitment to music. MG Taal aims to play an important role in this transformation process by supporting the growing talent of musicians in the country.

MG took inspiration from the word ‘Taal’ (rhythm) to develop the logo of this music campaign.

It was carefully designed, keeping the cultural context and relevance of the Indian genre in mind, syncing with its objective of partnering with select musicians and enabling them to create, amplify engaging audio and video content.

Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “At MG Motor, we are always seeking ways to offer unique experiences to our customers and enthusiasts. Music has always been a great way to connect with people, celebrate our brand, and encourage talented musicians to make memorable music. We are delighted to launch Taal and extend our partnership with Songdew to drive this initiative and contribute towards the future of music in India”.

Sunil Khanna, Founder – Songdew, said, “MG has been doing path-breaking work in the space of building its sonic identity and using music as a strategic tool to add to its brand equity. We have worked with MG to select the two most promising acts in the country – Fiddlecraft from Pune and The Tapi Project from Surat. We are confident that various initiatives planned by MG (under this programme) would help them realise their potential.”

Swati, the lead vocalist of the band ‘The Tapi Project’, said, “It is heartening to see the commitment of MG to bring Indie music to centre stage. We are excited to be part of MG Taal and hope to contribute to this campaign positively.”

Gaurav Kadu of Fiddlecraft said, “This could not have come at a better time. We are delighted to be part of MG Taal and are looking forward to creating some exciting content as part of the programme.”

With its latest initiative, MG Taal, MG is set to support a fast-growing indie music community and bring more exciting experiences to its customers.