MissMalini and Indya collaborate to unveil B-Desi Collection

MissMalini announced its collaboration with Indya to introduce the B-Desi Collection powered by the Good Community.

Through the partnership with the Good Community and Good Creator Co, The MissMalini x Indya B-Desi Collection pays homage to Bollywood, curated to resonate with movies, celebrity styles, and the essence of Indian cinema. The collection presents thoughtfully reimagined looks from the characters in Bollywood history.

The ‘MissMalini x Indya B-Desi Collection,’ powered by the Good Community and Good Creator Co, aims to redefine the art of festive celebrations.

Shivani Poddar, CEO and Co-Founder, Indya, said, "We are thrilled to announce our collaboration with MissMalini for our upcoming festive edit. With MissMalini's unparalleled expertise in the trends of Bollywood, this partnership seamlessly captures the essence of Indian glamorama. Additionally, teaming up with the Good Community and Good Creator Co. adds another layer of distinction to this edit. Their dedicated endeavours in fostering meaningful connections resonate perfectly with our brand's values, complemented by their impressive influencer network that will contribute to crafting an experience that deeply connects with our esteemed patrons."

Malini Agarwal, Co-Founder, Good Creator Co., said, “Its been extremely fun and exciting to personally curate iconic bollywood looks from Indya’s fabulous collection. Partnering with Indya felt like a natural progression for me, given my deep admiration for Bollywood. Through this collaboration, we are infusing the enchantment of iconic Bollywood characters into the fabric of fashion,  allowing fashion enthusiasts to step into the shoes of their beloved movie characters and leveraging the influencer network of Good Creator Co through a fun and strategic campaign. This collection is a tribute to the allure and grandeur that Bollywood emanates on the silver screen, harnessing the potency of fashion to evoke emotions."

Naiyya Saggi, Group Co-founder of Good Glamm Group and CEO of the Good Community, said, “The Good Community thrives on nurturing connections and shared interests. The partnership with Indya and MissMalini herself enables us to bridge the gap between Indya and our community's passion for fashion, beauty and all things Bollywood style. This is also an exciting collaboration for us at The Good Glamm Group since we are bringing together The Good Community and The Good Creator Co along with our much-loved media assets of MissMalini to co-create this collection with Indya. This initiative stands as a remarkable celebration of self-discovery and significant connections, where personal expression seamlessly merges with cinematic splendour.”