Momspresso Studio creates “Bade Sapno Ki Tayyari Hai” anthem for PNB MetLife

Momspresso.com, the content and influencer platform for women, has rolled out a unique anthem for PNB MetLife through Momspresso Studio, an in-house video production team.

Mommspresso Studio helps brands engage with customers through 42 formats of videos in 10 languages.

The anthem is a reiteration of the brand’s purpose statement ‘Karo Bade Sapno Ki Tayyari’ to encourage audiences to overcome limiting thoughts and dream big.

Created in tandem with the brand tagline ‘Milkar Life Aage Badhayein’, the anthem’s overarching goal is to reassure customers that they are financially secured with PNB MetLife and can go ahead and chase bigger dreams.

The anthem features PNB MetLife employees on a typical work day ensuring that they deliver the best customer outcomes at every step of the way.  

Pragya Bhatnagar, Creative Head, Momspresso.com, said, “When we heard PNB MetLife’s vision for their anthem, our creative juices started flowing immediately. “BadeSapnoKiTayyariHai’ anthem is an expression of pure encouragement for employees as well as customers to start paving the path to making their most cherished dreams a reality. The anthem was conceptualized to help customers have bigger dreams, goals, and milestones in life.”

“Understanding a brand’s message and delivering it in the most exciting and impactful manner is what we love to do. Planning and executing this anthem at the Momspresso Studio was a delightful experience, and we’re excited to roll it out,” she added.

Ashish Kumar Srivastava, MD and CEO, PNB MetLife, said, “PNB MetLife has always been focused on building a more confident future for our customers and our employees. Our new brand anthem “BadeSapnoKiTayyariHai” is a true reflection of our overall brand purpose, our core values, and the promises we make, and keep. It is a source of continuous inspiration for our employees to always do the right thing for our customers.”

PNB MetLife is also hosting a contest themed #MyBigDream for participants to share their big dream and get a chance to meet two-time Olympic medallist PV Sindhu on October 12.

Apart from this, lucky winners will also win exciting brand merchandise.

The pan-India contest will run from September 25 - October 4 across 55 radio stations in 20 cities and on PNB MetLife’s Facebook (@PNBMetLife) and Instagram (PNB MetLife) pages.