Motul India appoints GoQuest Digital Studios to promote Indian motorsports

GoQuest Media Ventures’ boutique content studio GoQuest Digital Studios (GQDS) has been appointed by French engine performance lubricant brand Motul to boost the popularity of motorsports in India. The association comes as a major boost to the growing popularity of motorsports propelled by GQDS’ successful production of the recent show on Volkswagen Ameo Cup series. 

The 160-year-old Motul is one of the most familiar brands in the global motorsports arena. It is present in more than 80 countries and is a pioneer in the design and distribution of high-quality lubricants with higher technical value added. It has also been the supplier for some of the best international official racing teams and automobile manufacturers and is a known sponsor of famous races.

The brand joining hands with GQDS comes at a time when the latter is bringing motorsports to the forefront among Indian masses and popularising it in the country like never before.

GQDS took charge of the Volkswagen (VW) Ameo Cup series in 2018 and developed a show that scores high on every aspect—production quality, exciting narrative and offering a great entry point to new fans of racing. The ninth edition of the Ameo Cup also pushed aside stereotypes with the participation of women drivers, whose journey was covered in great detail by GQDS. This progressive and unique understanding of the stance along with leadership in Motorsports was one of the prime factors that led Motul to partner with the content production and distribution platform.

Preetam Goswami, Marketing Head, Motul India, said, “We are happy to be associated with GoQuest Digital Studios and Throttle 97 as the performance partners for their Track Day Event. Motorsport has been Motul's focus since the 1950s. Over the years, we have forged strong technical agreements with some of the world's most quality-minded Original Equipment Manufacturers such as Nissan Nismo, Toyota, etc. There is a perception that Motul is exclusively for motorbikes. Through such associations, we want to communicate that we are also meant for cars. With our 100% synthetic racing range for cars, we've been supporting many passionate teams in India. The idea is to create awareness and build brand equity for our passenger car oils. Our dynamic range of passenger car oils is engineered to protect and enhance the performance of your car throughout its lifetime.”

Commenting on the association, Darshan Bhatt, Director, GoQuest Digital Studios, said, “With its huge presence across a number of exciting international championships such as MOTO GP and World Superbike Championship, Motul’s association with GQDS will substantially add to enhance the Indian motorsport experience. We are giving our participants as well as our audiences a first-hand look into the world of racing, and Motul has been on the tracks for many decades. The supercharged turbo rally we recently held with Motul and Throttle97 at the Buddh International Circuit is further testament to the racing culture we hope to cultivate among sports enthusiasts in India. The turbo rally saw a number of beautiful and powerful cars driven by enthusiasts, but the highlight of the day was the shared passion for the sport and the thrill of it all among each one of us who were involved. We are beyond excited to be associated with Motul, which will take Indian motorsports a notch above the rest.”

GQDS said in a press statement that bringing motorsport events to Indian masses has not only caught the eye of the motorsports junkies but also proved to be popular among those outside the community, both in terms of following the series as well as interest in understanding the nuances of the thrilling sport. “With associations such as the one with Motul, GQDS has further underlined its identity as the symbol of the rise of motorsports in India, making the racing experience a much sought after part of the Indian sports enthusiasts sporting diet,” it said.