Mountain Dew's ‘Conquer with Courage' campaign clocks record 10 billion views on Moj

Mountain Dew’s 'Conquer with Courage' campaign has attracted over 10 billion views and over 500 million in-app engagements on Moj, the short video platform.

This, as per Moj, is the highest ever views the platform has seen to date.

As part of the 'Conquer with Courage' campaign, Mountain Dew partnered with Moj, to promote the brand's #darrkeaagejeethai philosophy.

During the 50-day campaign, more than 200 Moj creators were featured, which resulted in the hashtag receiving the highest user participation.

Links: https://mojapp.in/@reechasinha/video/2929700195?referrer=iOS&h=TaWr6hD-1gCo0Z1

https://mojapp.in/@btwitschetan/video/2935478582?referrer=iOS&h=TaWrKAg-1gCo0Z1

https://mojapp.in/@imgajraj/video/2930584405?referrer=iOS&h=TaWrQqX-1gCo0Z1 

The ‘Conquer with Courage’ campaign honours the common people who overcame obstacles in life with perseverance and grit. In collaboration with Moj, the #darrkeaagejeethai campaign generated user entries, and the special filter featuring Hrithik Roshan along with Dew's tagline saw record engagement.

Moj creators Miss Sakshi, Pratyush Mahima, Ann Sindhu, Vivek Keshari, Sohail, among others, encouraged users to participate and share their stories.

Udit Sharma, Chief Revenue Officer, ShareChat and Moj, said, “Moj is today one of the most preferred short video destinations for brands to connect with their target audience across India creatively. Mountain Dew has long been associated with ‘Conquer with Courage’ philosophy, and with this partnership, the Moj community could give their creative rendition to the brand’s message. We want to foster an environment where advertisers can organically connect with creators who can become brand advocates. The response to this campaign with over 10B views proves its success.”

Vineet Sharma, Category Director, Mountain Dew, PepsiCo India, said, “We are very happy that Mountain Dew’s ‘Conquer with Courage’ campaign, which celebrates moments of courage in people’s daily lives has received a phenomenal response. We partnered with Moj, to give our consumers a personalised experience and a chance to connect with Hrithik by leveraging the power of technology. We have received unprecedented engagement on the platform, bringing alive the #DarKeAageJeetHai message in a verypersonal way for the youth.”