Myntra and Voot partner to launch Myntra Fashion Superstar Season 3

Myntra and Voot have announced the launch of Myntra Fashion Superstar Season 3, on Myntra Studio on the Myntra App and Voot on November 11, 2021.  With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India’s next big fashion influencer and leverage the synergy between fashion trends and social media.

#MFSIWearMyStory, celebrates unfiltered and authentic conversations, encouraging the influencers to be the truest versions of themselves by expressing their journey through their sartorial choices.

Season 2 drew over a billion impressions and 150 million views through Myntra Studio on the Myntra App.

In a press statement, Myntra said, “The fashion-lifestyle-based reality show will focus on combining fashion as a tool with social media as a platform to create thought-provoking conversations that actually matter to youth. The season will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. The episodes have also been designed to highlight Myntra’s thriving influencer engagement channel such as Myntra Studio.”

Achint Setia, VP and Business Head, Social Commerce, Myntra, said, “As it enters its third edition, Myntra Fashion Superstar is a phenomenon to reckon with in the fashion, entertainment, and content space, creating a strong fan-following by driving relevant conversations around authenticity, inclusivity and challenging societal norms for the better. This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. Our partnership with Voot will enable us to attract the highly engaged viewer base of Voot and expand the pool of fans for the show. We are also thrilled about Myntra's proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app.”

Chanpreet Arora, Head - AVOD (Voot), Viacom18 Digital Ventures, said, “We’re extremely happy to have Myntra on board for Myntra Fashion Superstar. We respect the commitment that they have shown towards accepting and being a part of the pop culture community. While Myntra is the leader in young fashion, it’s great to see them actively adopting pop culture trend. Voot is the leader in creating content for the youth and always being the youth whisperer. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.”