Nestlé Maggi launches ‘Maggi – Cooking Made Simple' initiative on its website

Nestlé has introduced its ‘Maggi – Cooking Made Simple’ service that will make everyday cooking simple, convenient and enjoyable for everybody. The service will be available through the company’s website Maggi.in and will bring forth the most popular recipes from across the country under three areas of ‘made easy’, ‘made with a twist’ and ‘made healthier.’

Commenting on the launch of the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India, said, “Nestlé has been present in Indian kitchens for over a century. In trying times like these, with limited ingredients, meals made at home demand variety. The solutions available on www.maggi.in will encourage consumers of all skill levels to approach everyday cooking with confidence and enthusiasm, discover new ideas and have access to expert tips and serve something delightful. For the first time, we will provide a platform to home chefs and make nearly 700 of their popular recipes available on our website. Feedback from consumers will help enrich this service. Through this service, we hope to play a small part in helping people create memorable food moments every day.”

The recipes on Maggi.in have been carefully curated to add variety and diversity to everyday meals, provide convenience to main meal planning and cooking while ensuring a proper balance of taste and nutrition.

The service can be experienced on https://www.maggi.in/