Nexa Music helps brands showcase new talent, reinforce ‘Create. Inspire' philosophy, says Shashank Srivastava of Maruti Suzuki

Launched with an aim to provide a platform for aspiring music composers to promote original English music, Nexa Music has released its much-awaited music video by maestro AR Rahman. Titled ‘You Got Me’, this music video is about the celebration of music and new indigenous talent in English Music.

‘Nexa Music Lab’ was instituted to provide an English music platform to aspiring musicians. Over 1,000 entries were received across the country, of which the top 24 were shortlisted by the jury comprising AR Rahman and Clinton Cerejo. These musicians were guided by the jury to reproduce their tracks under the mentorship of headline talent of renowned musicians.

The 24 original English music compositions by the participants were released on Nexa Music’s YouTube Channel

The Nexa Music YouTube Channel:

https://www.youtube.com/channel/UCM8qWp3yk6zXsuHfo2ei4SQ

These videos complemented the four exclusive Nexa Music videos composed and released by headline talent from Nexa Music.

The ‘Nexa Music Lab’ winners feature in the music video ‘You Got Me’ along with AR Rahman. Further, they will go on to compose four original exclusive songs and feature in their respective music videos.

Nexa Music Live Gigs is Nexa’s endeavour to provide an exclusive experience to its customers and the audience at large. This will serve as a platform for these budding musicians who will get a chance to perform live with mentors and headline talent. A total of 12 live gigs are planned across eight cities.

Speaking about Nexa Music, Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, said, “Nexa Music was launched with an aim to provide a unique platform to the untapped English musical genius in country. With global music icons like AR Rahman mentoring these musicians to hone their skills, we are assured of compositions that match global standards. The initiative also allows us as a brand to facilitate the showcase of new talent while reinforcing Nexa’s philosophy of ‘Create. Inspire.’. Through Nexa, we have consistently endeavoured to craft a delightful experience for our customers which go beyond car purchase.”

Nexa Music was instituted by Nexa in association with AR Rahman’s media venture Qyuki Digital Media to provide a platform for young musical talent in India, promoting original English compositions.