Nickelodeon's #DoTheNickNick anthem celebrates kids and encourages them to have a positive outlook

Nickelodeon is ushering in 2023 with fun and frolic along with a new anthem and campaign ‘#DoTheNickNick’.

The campaign features India’s favorite Nicktoons, celebrates kids, and encourages them to look forward to 2023 with a positive and exciting outlook.

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick’, reiterating that as a franchise Nickelodeon has kids at the heart of all that it does and is by their side through happy and tough times.

Nickelodeon has planned interactive initiatives with kids across cities in a bid to enhance audience engagement and experience. The campaign is being amplified with on-air playouts across the Viacom18 Network along with a host of social and digital initiatives, a series of interactive dance challenges, contests, influencer engagement, partnerships, and on-ground initiatives.

The campaign will see promotions across online platforms, radio and music apps like Gaana and JioSaavn. To make the new anthem more engaging for kids, a simple yet fun hook step has also been created.

‘#DoTheNickNick’ is an ode to all the love received from kids while Nickelodeon welcomes another year of innovation in stories, characters, and campaigns.

Viacom18 Hindi Mass Entertainment and Kids TV Network Head, Nina Elavia Jaipuria said, “2022 was a year of milestones. We entertained, engaged, and empathised with our young audiences through the highs and lows in new and innovative ways. As we begin the new year, we once again reiterate our promise to our viewers of bringing the best stories and characters. Our new anthem champions exactly what Nickelodeon stands for – ‘Nick for Kids and Kids for Nick.’ We are excited on presenting a power-packed year, further reinforcing our bond with kids.”

Gulzar commented, “I have always enjoyed writing for Nickelodeon, because I am still a kid at heart. This anthem is an ode to the young minds to celebrate their zest and the unshakeable bond with their Nicktoons.”

Malik added, “Being a part of the creation of 'Do The Nick Nick' is a nostalgia trip for me, as Nickelodeon was a huge part of my childhood. The anthem, written by the legendary Gulzaar Saab, captures the spirit of youth and encourages them to wear their hearts on their sleeves. It's an honour to be a part of something that brings back so many fond memories for me, and I hope that this anthem will create some unforgettable memories for others as well."

In addition to the campaign, the franchise has also planned a line-up of new episodes and shows to kickstart the new year.

The adorable Motu Patlu and the playful banter between Chikoo Aur Bunty will entertain kids with all new episodes on Nick. Kids are also in for a treat with new episodes of Pakdam Pakdai, Ninja Hattori and Pinaki and Happy – The Bhoot Bandhus on Sonic.

Nick Jr has also launched a new show Ricky Zoom and will also be airing all-new episodes of Masha and the Bear.

Further to its content plans, Nickelodeon is bringing back its annual global pro-socio campaign ‘Together For Good’, an initiative which always looks out for kids and tackles causes that are relevant to them. The ‘Kids Choice Awards’, a property that empowers kids to voice their choices, will also be back in a dazzling new avatar in the upcoming months.